The New York Times has reported that Yelp has been conducting secret sting operations to bust businesses who are soliciting paid company reviews through Craigslist.org. Businesses that are caught paying for reviews will have a giant “Consumer Alert” post inserted across their existing reviews. The alert reads “We caught someone red-handed trying to buy reviews for this business. We weren’t fooled, but wanted you to know because buying reviews not only hurts consumers, but also honest businesses who play by the rules.” According to searchengineland.com, businesses caught paying for reviews will have this Consumer Alert tied to their Yelp listing for 3 months. We regularly receive email solicitations from companies who claim they can create and post testimonials for our clients to relevant review sites throughout the web, including Google, Yelp, and...