Google is taking its 1 feature beyond search engine results and launching a 1 button that publishers can include on their own websites.
The button, which debuted in March 2010 in Google search, will contend with the likes of the already ubiquitous sharing buttons offered by Facebook and Twitter (and more recently Tumblr and LinkedIn) for web page real estate.
The 1 button began appearing June 2010 on a number of select publishers, including http://SoFlaNetworking.com, although the code is now freely available to anyone.
Google’s hoping that 1’s integration in search results will make it an attractive option to publishers, which stand to gain more traffic when their visitors start “ 1ing” content. Google articulates this benefit in a blog post: “The next time your connections are searching, they could see your 1’s directly in their search results.”
For the time being though, 1 remains an experimental feature that Google search users need to opt in to. You’ll only begin to see your friends’ recommendations alongside search results once you’ve signed up and are signed into your Google account. Presently, it’s also only available on English-language search results.